Thursday, June 26, 2008

The Savvy Copywriter’s Advantage: Creative Storytelling

Some people write to sell, and other people write to tell stories in novels and film. Pretty cut and dry, right?A copywriter is the selling type… she uses her talents to promote a person, place, thing, or idea. That copywriter chooses words to make the subject look and sound great so that a desired action happens.

read more | digg story

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