Sunday, October 7, 2007

Get to Your POint - Now!

In today's world your reader is overloaded with stimuli and things to do. Schedules are jam packed and noone has excess time to slog through reading a piece that is unclear or doesn't speak directly to what they were looking for.

SO get right to your point immediately.

If a picture is worth a thousand words, then conversely a thousand words should be able to paint a picture in your reader's imagination.

However, say only 500 words if that is the minimum required to paint that vivid picture.

Never say more than necessary.

Simple rule.

Like many things in life however, many people find it easy to say and much more difficult to do.

Use vivid language to paint the picture you want in your reader's head or to get them to feel the feelings you want in their heart.

That is how you connect with them.

Do that and your writing will go far and have great impact.

Do it not and your writing will fall flat and be forgotten almost immediately.

State your point fast, well, and vividly and your rewards will be great.


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