It speaks to your reader. That is the bottom line.
If you are not speaking directly to your reader's desires you are fighting a losing battle. Your reader, in almost all cases, wants something.
They have a certain want that your reading should fulfill.
So before you write and while you are writing you get into the mind of the reader and speak directly to them.
Imagine being inside their head.
You are talking directly to them in THEIR OWN VOICE. Your words are the sound, tone and actual resonance of their own voice so it has maximum believability.
When you reach that place of nirvana then your writing will be exponentially powerful.
If you are not speaking directly to your reader's desires you are fighting a losing battle. Your reader, in almost all cases, wants something.
They have a certain want that your reading should fulfill.
So before you write and while you are writing you get into the mind of the reader and speak directly to them.
Imagine being inside their head.
You are talking directly to them in THEIR OWN VOICE. Your words are the sound, tone and actual resonance of their own voice so it has maximum believability.
When you reach that place of nirvana then your writing will be exponentially powerful.
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